Hey I'm Roger - I help founders and product teams succeed in building startups.

My founder and product management journey began in 2017 when I quit my career in oil and gas and co-founded Aplyft, a SaaS enabled Marketplace based out of the United States that helps coaches scale their personal training business.

During my time in Aplyft, from 2017 to 2021, I was the head of product, helped raise USD 2M in funding, and scaled the business to 30+ countries.

Building a startup is a transformative journey. I have learned about myself and the world more than I could have ever possibly imagined.

In 2022, I joined an early stage fintech in Dubai as the head of product. The Scalable CFO is backed by 500 Global (USA), Flat6labs (UAE), and Falak Investment Hub (Saudi Arabia) where I led the building of a B2B SaaS product that helps companies with cash and risk management decisions.

During my time in Dubai, I started helping early stage founders build their own products and startups as a product mentor and a fractional product leader. Along that journey, I had the pleasure of mentoring INSEAD MBAs, Flat6labs founders, and Sheraa (Sharjah Entrepreneurship Center) founders.

I am incredibly passionate about building great products and startups that solve real customer problems.

"I am on a mission to help founders and product teams turn their knowledge into profitable and scalable products that truly make a difference in the world."