Transform Your Startup with Fractional Product Leadership

Unlock the power of fractional product leadership and take your startup to new heights. Get expert, hands-on execution to turn your knowledge into profitable and scalable products fast.

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Need hands on experience on your team?

This Service is For You If

If you are struggling with any or all of the points below

Can't Afford to Hire a Full-Time Product Manager

Hiring a full time employee takes "6 months" to recruit and another "6 months" for them to make an impact with no guaranteed outcomes. Alternatively, contracting Fractional Product Leaders is a fast, safe, and affordable way that enables founders to tap into experienced talent for as long as they are needed with no long term commitment.

It's a matter of weeks not months

Long Release Cycles

Inefficient planning, prioritization, and roadmapping processes can lead to product delays, rework, and missed opportunities. Fractional Product Leadership can help identify those gaps and bring clarity to your stakeholders ensuring proper release cycles are met.

Illustration of Software Development in light colors

You can't build all of it at once

Inconsistent Product Quality

An inability to balance customer issues against strategic feature development is a common trap that startup founders fall into. Fractional Product Leadership brings discipline and focus to the product so that the right tradeoffs are taken to deliver the best product possible.

Illustration of what is product management in light colors

Lack of Collaboration

Siloed decision making and poor communication between marketing, sales, product and tech disrupts your startup from gaining any meaningful traction. Founders end up with siloed teams with different goals and intentions. On the other hand, Fractional Product Leadership sets the standard of communication and collaboration to drive the product forward towards a unified goal.

Disconnected Product Goals

A lack of alignment between a founder's business objectives, their customers' needs, and their technology creates a product that nobody wants or can use. Fractional Product Leadership ensures that the business, customer, and tech are always aligned maximizing the product's desirability, feasibility, and viability.

Don't spread your efforts too thin

Ineffective Go-To-Market Strategies

Often times, founders start getting traction from very different customer profiles which creates the illusion that they can dominate the different Niches that they belong to. However, it's practically impossible to reach product market fit without knowing who the Ideal Customer Profiles (ICP) are, and then working on the jobs-to-be-done to acquire them effectively and repeatedly. Fractional product leadership can help founders navigate this situation effectively.

Illustration for Go-to-Market Strategies in light color

Process

3 Steps to Unlock Your Product's Potential

Fill a form, book a call, and sign up. Start transforming your startup with hands-on execution that turns your startup's knowledge into a profitable and scalable product fast.

Discovery Call

The goal is to, first, get up to speed with who you are, what is your startup, the market you operate in, the problems that you are trying solve, and your current traction.

Next, I will understand what your goals are and what challenges are you currently facing. This will help me uncover the areas that need to be improved in your startup and which service is a better fit for your particular situation.

Illustration of Fractional Product Leadership Agreement

Agreement and Kickoff

Now that we have established context about your startup and its needs, an agreement will be sent out for your approval. This captures the estimated time needed to help you reach your product goals effectively.

Typically, the engagement can vary between 5 to 20 hours a week billed on a monthly basis.

Deliver Meaningful Results

A crucial part of transforming your startup and product is for me to get embedded in different aspects of your startup as fast as possible to build "trust" from the get go with fellow team members. Being part of your startup's Slack channels, Jira, Notion, etc.. streamlines the process of building a collaborative and transparent environment that helps me in contributing to your startup's success.

Subsequently, I will then start with scoping the deliverables, owning the end-to-end execution of those deliverables, launching them, monitoring results, and iterating.

Illustration of building a great product using pirate metrics

Customer Testimonials

Read what clients have to say

"Roger has outstanding product & entrepreneurial skills. He efficiently guides cross-functional teams to meaningful outcomes. His collaborative and problem-solving abilities have been pivotal in the development & success of his products. He consistently focuses on the customer, translating their needs into practical solutions. In summary, Roger is a proficient product leader with a talent for bridging technical and business realms. I am confident in his capability to be a game-changer for any project or company he joins."

IQ Sayed

Founder | Advisor | ex - Lyft, Careem, Facebook, VMware | CTO Fenix

"Roger has been an invaluable asset to the Flat6Labs portfolio founders, providing expert guidance in product development and strategy. His strategic insights and hands-on approach have been pivotal in helping our startups achieve significant milestones and gain competitive advantages."

Toufic Ousseiran

Program Manager, Flat6labs

"It’s been a great pleasure collaborating with Roger. Other than being a genuinely fun and nice person, he’s been professional, reliable, talented and creative too. The added value he brought to our company UBQT is much appreciated and we thank him again for it."

Jonathan Hasson

Co-Founder, UBQT

"Got to, got to, start this with a massive THANK YOU. Roger has been part of the F42 community for founders and shows up consistently. He has shared and helped many founders (including me) with his expertise on product, his clarity on what is required to make a successful user experience and journey has been a fantastic help."

Derek Watson

Founder, Fusion 42

"Working with Roger is always a pleasure; he demonstrates a high level of flexibility in tailoring his workshop to our audience's needs. He delivers complex product development topics in a smart, simplified, and interactive manner! Additionally, he graciously dedicated extra time, staying late into the evening to address all of the Sheraa student-founders' questions individually!"

Emile Moughayar

Youth and Higher Education Programs Manager, Sheraa (Sharjah Entrepreneurship Center)

"I have had the privilege of working closely with Roger since 2022, and I can confidently say that he is a true visionary in the world of product development. His ability to transform our prototype into a game-changing product that genuinely improves our customers' lives is nothing short of remarkable. Roger possesses an exceptional blend of technical expertise, strategic thinking, and a deep understanding of user experience. What sets Roger apart is not just his attention to detail, but also his leadership, adaptability and collaboration skills. He has a unique talent for fostering a collaborative environment within our team, bringing out the best in each member and ensuring that our collective efforts are aligned with our mission."

Oreabetse Matlhare

Founder, The Scalable CFO

"Roger was involved in the supply chain and accounting system building for our organization. He had a deep dive approach to understand our operation needs and got the feel of what our team was in need of. The final product was of good quality and we are very satisfied with Roger's engagement."

Antoine Salameh

General Manager, BGD

"I worked with Roger on a startup project at INSEAD. I found Roger's knowledge and experience added immense value to our planning. Roger has grown a start up and understands the business as well as the product side to scale one. He is a great advisor or mentor for anyone looking for support on their startup or from a product management perspective."

Adel Noueihed

CMO Imagination | INSEAD

"I never had a conversation with Roger without learning something new that helped me on my journey. Whether it is broadening my understanding of how to introduce and teach product thinking or having in-depth conversations about building a business from a product perspective, Roger has a talent for making every interaction enjoyable, and I consider myself fortunate to call him a friend."

Christian Kemsies

Product Executive Coach

"Roger has brought great insights to UBQT’s UX while we needed a fresh perspective. As a Co-founder having a Product Manager taking ownership and leadership is extremely important so we can focus on more pressing matters at early stage such as fundraising and making some “noise” for visibility. He is also a lovely person to work with and that counts at UBQT. Any person involved with UBQT has a certain DNA of kindness, transparency, professionalism and - a must have - sense of humor! Thank you Roger for being part of our crazy journey!"

Lara Varjabedian

Co-founder, UBQT

"During our tenure at Aplyft, Roger led the product team. His exceptional organizational skills and deep understanding of the product played a pivotal role in shaping our vision. Moreover, he effectively streamlined communication between the founding team and the technical team, ensuring a clear and cohesive direction for our product development."

Nassif Chedrawi

Founder and CEO, So-el

Take your startup and product to the next level

Unlock the full potential of your product with Roger.

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FAQs

Find answers to common questions about our Fractional Product Leadership service.

What is fractional product leadership in startups?

Fractional Product Leadership is a service offered by Roger, an experienced product manager and founder in the 0 to 1 space.

Fractionals are experts who embed within startups for a “fraction” of their traditional capacity. Fractional product leadership in startups is the fastest way to help founders reach product-market fit, profitability, and scale without burning through their runway.

Fractional product leaders take charge of deliverables that help startups build or improve their product strategy and roadmap, product discovery and experimentation, user research and behavior analysis, agile practices and product delivery, product development outcomes over outputs, product marketing and go to market, and product analytics.

Typically, startups will be lacking in certain areas over others, and this is where the fractional product leader can help determine those areas and fill the gaps as needed to help founders turn their knowledge into profitable and scalable products.

Fractional product leadership titles include: Fractional CPO, Fractional Head of Product, Fractional Product Leader and Fractional Product Manager.

How can fractional product leadership benefit me?

Fractional Product Leadership is a startup's shortcut to get a highly experienced hands on individual as quickly and as efficiently as possible. Stop burning through your runway while looking for the right hire, paying a full-time salary plus benefits, and then waiting 3 to 6 months to get them up to speed only to find out that you have hired someone who is mediocre.

Roger has a proven process that outlines the areas in your startup that need improvement and then owns the deliverables from start to finish. Startup founders can rest assured that their product is in good hands and on its way to wow customers and investors.

Startups can start getting an impact from the very first hour of engagement.

With Roger's experience in building his own startup and helping other venture-backed startups, you can leverage his knowledge to drive value and achieve success.

How does fractional product leadership work?

Fractional Product Leadership works by agreeing with Roger on a pre-defined number of hours required per month. Once the agreement is signed off, Roger then prioritizes getting embedded in your startup as quickly as possible followed by scoping the deliverables and driving results.

What is the cost of fractional product leadership?

The cost of Fractional Product Leadership is charged at an hourly rate billed once a month on a recurrent basis. Please contact us to discuss your specific needs and get a quote tailored to your requirements.

Is fractional product leadership scalable?

Yes, Fractional Product Leadership is designed to help you build profitable and scalable products. With Roger's expertise and guidance, you can develop a product and team that can grow and adapt to meet the demands of your target market.

Still have questions?

Have more questions? Compare our services here or get in touch with Roger today.

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