Build Products that Succeed

Your product is the core of your startup, get hands on expertise that takes your product and startup to the next level.

Services

Which Service is Right for Me?

In a nutshell, fractional product leaders and product mentors for startups have the same goals, seeing the company succeed while adopting good product practices. However, the difference is that fractional product leaders own the deliverables in your startup while product mentors guide founders and product teams to do the work themselves.

1 on 1 Product Mentor

Get personalized mentoring to sharpen your product skills and drive growth to your product and startup.

Fractional Product Leader

Hire me and get seasoned hands on experience on your team to drive your product and startup to success fast.

For Startup Founders

Fractional Product Leadership Services

Fractionals are experts who embed within companies for a “fraction” of their traditional capacity. Fractional product leadership "own deliverables" in your startup. Having a fractional product leader is the fastest way to help you reach product-market fit, profitability, and scale while minimzing risk.

Founders can get tangible value on day one. Having the right product expertise on your team will make your product extremely more valuable to your customers, investors, and your startup.

Save AED 400,000 And Extend Your Runway

As startup funding is becoming tougher to raise, founders need to have a strong, lean team that is consistently driving value to their customers fast. Fractional Product Leaders are experts who own deliverables and make an impact on your startup from day one.

Stop Wasting Time On Hiring Full Time Employees

Startups need "6 months" to recruit, and another "6 months" for the candidate to make an impact. Fractional Product Leaders are contractors who can join your startup immediately and for as long as you need them with no long term commitment or hidden costs.

Accelerate Your Journey to Product-Market Fit

The right Fractional Product Leader will set a direction for your startup, empower your team to deliver fast results, understand who your valuable customers are, and how to best influence their behavior repeatedly through your product. Fractional Product leaders help you leverage your product to build the right traction.

Avoid Inconsistency And Poor Quality Releases

Great product leadership ensures that customers get the outcomes they need consistently. They are involved in the full process of discovering customer needs, documenting them, aligning them with business objectives, collaborating with design and tech teams, improving release cycles, and monitoring the impact of product releases over time.

For Startup Founders and Product Teams

Product Mentoring Services

Are you struggling to get the results you want from your product team? Product mentoring equips your team with the system of thought that helps them solve customer problems like a seasoned product manager and founder would.

If you are an aspiring founder, first time founder, product manager, product designer, product analyst, developer, or UX researcher and are looking to elevate your problem solving skills or even aspiring to build your own startup then product mentoring will save you years on your journey.

Improve Product Strategy and Roadmap

Learn how to build and communicate an effective product strategy and roadmap, how to get cross-functional team members involved in the process correctly, and how to align your product strategy with your business objective. Learn when to pivot or persevere.

Enhance Product Discovery and Testing

Understand your target audience and their needs through running effective customer interviews, cost-effective experiments, and monitoring in-app behavior. Transform your qualitative and quantitative data into insights that grow your product metrics and drive traction to your startup.

Streamline Product Delivery and Systems

Setup a system that makes software development easy for your tech team to deliver on: From supporting tech stacks like Jira, Notion, and Slack to agile techniques like daily stand ups, sprint planning, backlog management and restrospects.

Level Up Feature Trade-offs and Prioritization

If you are trying to do too many things at once or squeezing in one request after the other, you are spreading your efforts too thin to make an impact. Learn how to keep focused while keeping your stakeholders aware on what matters to your customers in alignment with business needs.

Take your startup and product to the next level

Unlock the full potential of your product with Roger.

FAQs

Find answers to frequently asked questions about my services.

How do I get started?

To get started, fill out this form. this will help me better understand your needs. If there is an initial fit, we will then schedule a free discovery call. During the first call, I will get up to speed with what is your startup, the market you operate in, the problems that you are trying to solve, and your current traction.

Next, I will understand what your goals are and what challenges are you currently facing. This will help me uncover the areas that need to be improved in your startup and which service is a better fit for your situation to help you reach your goals effectively and within budget.

When will I start getting value?

From the very first hour of our engagement. Founders and product teams have reported to get clarity and direction on their product and startup. Every subsequent hour compounds as we dive deeper into the day to day operations, uncover further insights, and solidify your product's strategy and execution.

What is fractional product leadership in startups?

Fractional Product Leadership is a service offered by Roger, an experienced founder and product manager in the 0 to 1 space.

Fractionals are experts who embed within startups for a “fraction” of their traditional capacity. Fractional product leadership in startups is the fastest way to help founders reach product-market fit, profitability, and scale without burning through their runway.

Fractional product leaders take charge of deliverables that help startups build or improve their product strategy and roadmap, product discovery and experimentation, user research and behavior analysis, agile practices and product delivery, product development outcomes over outputs, product marketing and go to market, and product analytics.

Typically, startups will be lacking in certain areas over others, and this is where the fractional product leader can help determine those areas and fill the gaps as needed to help founders turn their knowledge into profitable and scalable products.

Fractional product leadership titles include: Fractional CPO, Fractional Head of Product, Fractional Product Leader and Fractional Product Manager.

What is product mentoring?

Product mentoring is a service offered by Roger, an experienced founder and product manager in the 0 to 1 space.

Product mentoring equips your team with the system of thought to solve customer problems "themselves" like a seasoned founder and product manager would. Product mentoring is a coaching service that helps founders and product teams unlock valuable insights that improves on building their products and startups while staying accountable.

This service is conducted over video calls empowering you to deliver results for your startup as opposed to fractional product leadership where Roger owns the deliverables and drives results within your startup.

Product mentoring is ideal for founders, product managers, product designers, product analysts, developers, or UX researchers who are looking to elevate their problem solving skills or are even aspiring to build their own startups one day.

What is the commitment for your services?

For fractional product leadership in startups, the engagement can vary from 5 hours a week to 20 hours a week with a minimum 1 month commitment. Anything below 5 hours per week will fall under product mentoring.

For optimal product leadership results, a 6 month engagement is a game changer for your startup.

For product mentoring, the engagement is on an ad hoc hourly basis where the service is conducted over a video call.

For optimal product mentoring results, startup founders and product teams can opt for a weekly 1 hour video call to drive product growth.

Still have questions?

Have more questions? Get in touch with Roger today.