An invitation to my thoughts
Unlock Your Product Potential, Build Profitable And Scalable Startups
Discover valuable insights about your product, startup, and yourself.
Featured blog posts
Product Management
A Founder’s Guide to Product Market Fit: Steps and Costs for Building a Product-Led Startup in Dubai
The aim of this article is to be the ultimate step-by-step guide for first time founders to reach a healthy product-market fit. The article covers what makes a great product, how to strategically build one step-by-step, how much money is needed along the way, and what funding options are more suitable as your startup grows.
Take your startup and product to the next level
Unlock the full potential of your product with Roger.
Customer Testimonials
Read what clients have to say
"Roger has outstanding product & entrepreneurial skills. He efficiently guides cross-functional teams to meaningful outcomes. His collaborative and problem-solving abilities have been pivotal in the development & success of his products. He consistently focuses on the customer, translating their needs into practical solutions. In summary, Roger is a proficient product leader with a talent for bridging technical and business realms. I am confident in his capability to be a game-changer for any project or company he joins."
IQ Sayed
Founder | Advisor | ex - Lyft, Careem, Facebook, VMware | CTO Fenix
"Roger has been an invaluable asset to the Flat6Labs portfolio founders, providing expert guidance in product development and strategy. His strategic insights and hands-on approach have been pivotal in helping our startups achieve significant milestones and gain competitive advantages."
Toufic Ousseiran
Program Manager, Flat6labs
"It’s been a great pleasure collaborating with Roger. Other than being a genuinely fun and nice person, he’s been professional, reliable, talented and creative too. The added value he brought to our company UBQT is much appreciated and we thank him again for it."
Jonathan Hasson
Co-Founder, UBQT
"Got to, got to, start this with a massive THANK YOU. Roger has been part of the F42 community for founders and shows up consistently. He has shared and helped many founders (including me) with his expertise on product, his clarity on what is required to make a successful user experience and journey has been a fantastic help."
Derek Watson
Founder, Fusion 42
"Working with Roger is always a pleasure; he demonstrates a high level of flexibility in tailoring his workshop to our audience's needs. He delivers complex product development topics in a smart, simplified, and interactive manner! Additionally, he graciously dedicated extra time, staying late into the evening to address all of the Sheraa student-founders' questions individually!"
Emile Moughayar
Youth and Higher Education Programs Manager, Sheraa (Sharjah Entrepreneurship Center)
"I have had the privilege of working closely with Roger since 2022, and I can confidently say that he is a true visionary in the world of product development. His ability to transform our prototype into a game-changing product that genuinely improves our customers' lives is nothing short of remarkable. Roger possesses an exceptional blend of technical expertise, strategic thinking, and a deep understanding of user experience. What sets Roger apart is not just his attention to detail, but also his leadership, adaptability and collaboration skills. He has a unique talent for fostering a collaborative environment within our team, bringing out the best in each member and ensuring that our collective efforts are aligned with our mission."
Oreabetse Matlhare
Founder, The Scalable CFO
"Roger was involved in the supply chain and accounting system building for our organization. He had a deep dive approach to understand our operation needs and got the feel of what our team was in need of. The final product was of good quality and we are very satisfied with Roger's engagement."
Antoine Salameh
General Manager, BGD
"I worked with Roger on a startup project at INSEAD. I found Roger's knowledge and experience added immense value to our planning. Roger has grown a start up and understands the business as well as the product side to scale one. He is a great advisor or mentor for anyone looking for support on their startup or from a product management perspective."
Adel Noueihed
CMO Imagination | INSEAD
"I never had a conversation with Roger without learning something new that helped me on my journey. Whether it is broadening my understanding of how to introduce and teach product thinking or having in-depth conversations about building a business from a product perspective, Roger has a talent for making every interaction enjoyable, and I consider myself fortunate to call him a friend."
Christian Kemsies
Product Executive Coach
"Roger has brought great insights to UBQT’s UX while we needed a fresh perspective. As a Co-founder having a Product Manager taking ownership and leadership is extremely important so we can focus on more pressing matters at early stage such as fundraising and making some “noise” for visibility. He is also a lovely person to work with and that counts at UBQT. Any person involved with UBQT has a certain DNA of kindness, transparency, professionalism and - a must have - sense of humor! Thank you Roger for being part of our crazy journey!"
Lara Varjabedian
Co-founder, UBQT
"During our tenure at Aplyft, Roger led the product team. His exceptional organizational skills and deep understanding of the product played a pivotal role in shaping our vision. Moreover, he effectively streamlined communication between the founding team and the technical team, ensuring a clear and cohesive direction for our product development."
Nassif Chedrawi
Founder and CEO, So-el